Bangkok — RIVRS, a leading game development and publishing studio pioneering immersive experiences and user-generated content (UGC), today announced the appointment of Aurélien Palasse as Managing Director for Asia. In his new role, Palasse will oversee all of RIVRS’ operations across the region, focusing on expanding UGC initiatives and establishing long-term growth in key markets including China, Vietnam, and Southeast Asia.
Palasse joins RIVRS after 14 years at Ubisoft, where he held several senior leadership positions, including Director of Business & Marketing, Head of Publishing, and Managing Director in China and Vietnam. During his tenure, he successfully led multiple regional launches, strategic partnerships, and cross-cultural publishing initiatives, building deep expertise in both global and local gaming markets.
“Asia represents a tremendous opportunity for RIVRS, with vibrant communities, passionate creators, and immense potential for UGC-led experiences,” said Romain Hubert, CEO of RIVRS. “Aurélien’s deep understanding of the region, combined with his proven leadership across publishing and business development, makes him the ideal person to drive our expansion and long-term vision in Asia.”
“I’m thrilled to join RIVRS at such an exciting stage,” said Palasse. “The studio’s approach to UGC, live operations, and community engagement resonates with my experience in Asia, and I look forward to collaborating with talented creators and teams to bring new, engaging experiences to players across the region.”
RIVRS continues to focus on creating innovative gaming experiences while empowering external creators, and Palasse’s appointment marks a major step in scaling these efforts globally.
About RIVRS: Founded in 2021, RIVRS is a game development and publishing studio based in France and Vietnam, pioneering UGC gaming on platforms like Roblox and Minecraft®. Since raising €4M in 2024, the company has consolidated its European leadership and begun its international expansion in Asia. RIVRS designs and publishes innovative games played by millions while supporting the next generation of content creators through its internal teams, partnerships, and acquisitions. With the integration of AI technologies and a data-driven approach, RIVRS is shaping the future of gaming by building dynamic global communities.
